What is a website for?

What was the last brand
site you visited?

How did you get there?

What is a website for?

It depends.

How does this inform design?

Let's look at Apple.

Is this the right approach?

The web is for storytelling.

Every system is a story.

Let's plot some examples.

UX is about developing a shared a story.

Let's look at some helpful artifacts:

The process matters more than the "deliverables".

Tips for UX and story building:

Meet in person.

Start with sketches.

Work tangibly with paper and ink.

Design the exosystem, not just a site.

Explore several ideas.

How it works before how it looks

Be flexible, but have a strong point of view.

The End!