What is a website for?
What was the last brand
site you visited?
How did you get there?
What is a website for?
It depends.
How does this inform design?
Let's look at Apple.
Is this the right approach?
The web is for storytelling.

Every system is a story.

Let's plot some examples.

UX is about developing a shared a story.

Let's look at some helpful artifacts:
The process matters more than the "deliverables".

Tips for UX and story building:

  • Meet in person.
  • Start with sketches.
  • Work tangibly with paper and ink.
  • Design the exosystem, not just a site.
  • Explore several ideas.
  • How it works before how it looks
  • Be flexible, but have a strong point of view.
  • The End!